Plum

#f69fca

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a vivid pink at 330 degrees. Light pinks like this suit beauty, baby and lifestyle work. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #f69fca, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#f69fca
RGB246, 159, 202
HSL330, 83%, 79%
HSV330, 35%, 96%
CMYK0%, 35%, 18%, 4%
Lab75.24, 38.19, -8.51
XYZ61.06, 48.65, 62.05
Decimal16162762
Web safe#ff99cc
Pantone230 C
Pantone230 CHex#f69fcaRgb246 159 202Cmyk0 35 18 4Lab75 38 -9Darker#ea1c82Deep#f05ea6Lighter#fbe2ee

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 35, 18, 4.

The same color needs a different cmyk build depending on the paper. Here is #f69fca on both.

Coated stockgloss or silk, C
0 35 18 4
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 36 21 10
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #f69fca straight into your stylesheet.

.background { background-color: #f69fca; }
.text { color: #f69fca; }
.border { border: 2px solid #f69fca; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #f69fca against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.96:1
AA fail · AA large fail · AAA fail
Textblack text on this color
10.73:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #f69fca against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #f69fca sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #f69fca and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #f69fca come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.