Indian red

#f43768

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a vivid pink at 344 degrees. Pinks like this read soft and contemporary. It works with sage and olive for balance, or with cream for a gentle palette.

Indian red color values

Every conversion for #f43768, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#f43768
RGB244, 55, 104
HSL344, 90%, 59%
HSV344, 77%, 96%
CMYK0%, 77%, 57%, 4%
Lab55.04, 72.13, 18.36
XYZ41.17, 22.96, 15.36
Decimal16004968
Web safe#ff3366
Pantone812 C
Pantone812 CHex#f43768Rgb244 55 104Cmyk0 77 57 4Lab55 72 18Darker#94082cDeep#d80c41Lighter#f1819e

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 77, 57, 4.

The same color needs a different cmyk build depending on the paper. Here is #f43768 on both.

Coated stockgloss or silk, C
0 77 57 4
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 75 56 10
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #f43768 straight into your stylesheet.

.background { background-color: #f43768; }
.text { color: #f43768; }
.border { border: 2px solid #f43768; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #f43768 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.75:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.59:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #f43768 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #f43768 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #f43768 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #f43768 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.