Red

#f24521

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a vivid red sitting at 10 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #f24521, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#f24521
RGB242, 69, 33
HSL10, 89%, 54%
HSV10, 86%, 95%
CMYK0%, 71%, 86%, 5%
Lab55.32, 64.19, 57.22
XYZ39.02, 23.24, 3.87
Decimal15877409
Web safe#ff3333
Pantone172 C
Pantone172 CHex#f24521Rgb242 69 33Cmyk0 71 86 5Lab55 64 57Darker#7d1c07Deep#c02a0bLighter#ef826c

Shades of red

Tints of red

Colors that go with red

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 71, 86, 5.

The same color needs a different cmyk build depending on the paper. Here is #f24521 on both.

Coated stockgloss or silk, C
0 71 86 5
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 69 83 11
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #f24521 straight into your stylesheet.

.background { background-color: #f24521; }
.text { color: #f24521; }
.border { border: 2px solid #f24521; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #f24521 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.72:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.65:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #f24521 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #f24521 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #f24521 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #f24521 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.