Tomato

#ef7253

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Tomato color values

Every conversion for #ef7253, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ef7253
RGB239, 114, 83
HSL12, 83%, 63%
HSV12, 65%, 94%
CMYK0%, 52%, 65%, 6%
Lab62.52, 45.93, 39.77
XYZ43.18, 31.01, 11.89
Decimal15692371
Web safe#ff6666
Pantone811 C
Pantone811 CHex#ef7253Rgb239 114 83Cmyk0 52 65 6Lab63 46 40Darker#a42d0fDeep#e53f15Lighter#f0aa99

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 52, 65, 6.

The same color needs a different cmyk build depending on the paper. Here is #ef7253 on both.

Coated stockgloss or silk, C
0 52 65 6
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 52 64 12
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #ef7253 straight into your stylesheet.

.background { background-color: #ef7253; }
.text { color: #ef7253; }
.border { border: 2px solid #ef7253; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #ef7253 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.92:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.20:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ef7253 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #ef7253 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #ef7253 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ef7253 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.