Tomato

#ef5e37

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

Tomato is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Tomato color values

Every conversion for #ef5e37, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ef5e37
RGB239, 94, 55
HSL13, 85%, 58%
HSV13, 77%, 94%
CMYK0%, 61%, 77%, 6%
Lab58.63, 53.9, 49.99
XYZ40.29, 26.63, 6.63
Decimal15687223
Web safe#ff6633
Pantone171 C
Pantone171 CHex#ef5e37Rgb239 94 55Cmyk0 61 77 6Lab59 54 50Darker#8c260bDeep#ce3910Lighter#ee977f

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 61, 77, 6.

The same color needs a different cmyk build depending on the paper. Here is #ef5e37 on both.

Coated stockgloss or silk, C
0 61 77 6
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 60 75 12
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #ef5e37 straight into your stylesheet.

.background { background-color: #ef5e37; }
.text { color: #ef5e37; }
.border { border: 2px solid #ef5e37; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #ef5e37 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.32:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.33:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #ef5e37 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #ef5e37 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #ef5e37 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #ef5e37 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.