Plum

#ecb4ff

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

This is Plum, a vivid purple at 285 degrees. Purples like this signal creativity and a premium feel. Pair it with warm yellows for contrast, or with charcoal for a moody scheme.

Plum color values

Every conversion for #ecb4ff, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ecb4ff
RGB236, 180, 255
HSL285, 100%, 85%
HSV285, 29%, 100%
CMYK7%, 29%, 0%, 0%
Lab80.57, 33.05, -29.26
XYZ68.96, 57.7, 102.11
Decimal15512831
Web safe#ffccff
Pantone2562 C
Pantone2562 CHex#ecb4ffRgb236 180 255Cmyk7 29 0 0Lab81 33 -29Darker#c825ffDeep#da6dffLighter#f6e2fd

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 7, 29, 0, 0.

The same color needs a different cmyk build depending on the paper. Here is #ecb4ff on both.

Coated stockgloss or silk, C
7 29 0 0
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
10 31 4 6
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #ecb4ff straight into your stylesheet.

.background { background-color: #ecb4ff; }
.text { color: #ecb4ff; }
.border { border: 2px solid #ecb4ff; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #ecb4ff against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.67:1
AA fail · AA large fail · AAA fail
Textblack text on this color
12.54:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ecb4ff against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #ecb4ff sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #ecb4ff and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ecb4ff are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.