Plum

#ec9feb

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum sits in the pink band, light and strong. Light pinks like this suit beauty, baby and lifestyle work. Deep greens and teals opposite it give contrast and warm neutrals keep it soft.

Plum color values

Every conversion for #ec9feb, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#ec9feb
RGB236, 159, 235
HSL301, 67%, 77%
HSV301, 33%, 93%
CMYK0%, 33%, 0%, 7%
Lab75.22, 40.41, -26.68
XYZ61.99, 48.63, 84.72
Decimal15507435
Web safe#ff99ff
Pantone251 C
Pantone251 CHex#ec9febRgb236 159 235Cmyk0 33 0 7Lab75 40 -27Darker#d32ad0Deep#e063dfLighter#f6dcf6

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 33, 0, 7.

The same color needs a different cmyk build depending on the paper. Here is #ec9feb on both.

Coated stockgloss or silk, C
0 33 0 7
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 34 4 13
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #ec9feb straight into your stylesheet.

.background { background-color: #ec9feb; }
.text { color: #ec9feb; }
.border { border: 2px solid #ec9feb; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #ec9feb against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.96:1
AA fail · AA large fail · AAA fail
Textblack text on this color
10.73:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #ec9feb against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #ec9feb sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #ec9feb and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #ec9feb are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.