Tomato

#eb6645

Hex, rgb, cmyk and Pantone values for tomato, with shades, tints, matching colors and free print quality patterns.

This is Tomato, a vivid red sitting at 12 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Tomato color values

Every conversion for #eb6645, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#eb6645
RGB235, 102, 69
HSL12, 81%, 60%
HSV12, 71%, 92%
CMYK0%, 57%, 71%, 8%
Lab59.52, 49.44, 43.59
XYZ40.09, 27.59, 8.84
Decimal15427141
Web safe#ff6633
Pantone171 C
Pantone171 CHex#eb6645Rgb235 102 69Cmyk0 57 71 8Lab60 49 44Darker#922910Deep#d23c17Lighter#ed9e8b

Shades of tomato

Tints of tomato

Colors that go with tomato

Tomato in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 57, 71, 8.

The same color needs a different cmyk build depending on the paper. Here is #eb6645 on both.

Coated stockgloss or silk, C
0 57 71 8
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 56 69 14
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Tomato in css

Copy #eb6645 straight into your stylesheet.

.background { background-color: #eb6645; }
.text { color: #eb6645; }
.border { border: 2px solid #eb6645; }

How tomato looks on light and dark

Tomato and accessibility

Contrast ratios for #eb6645 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.22:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.52:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #eb6645 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Tomato on a business card, sticker and pattern

A quick look at how #eb6645 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around tomato? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn tomato into a seamless pattern

Four patterns built from #eb6645 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from tomato, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #eb6645 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.