Red

#eb3b0a

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #eb3b0a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#eb3b0a
RGB235, 59, 10
HSL13, 92%, 48%
HSV13, 96%, 92%
CMYK0%, 75%, 96%, 8%
Lab52.74, 65.05, 62.34
XYZ35.88, 20.81, 2.41
Decimal15416074
Web safe#ff3300
Pantone172 C
Pantone172 CHex#eb3b0aRgb235 59 10Cmyk0 75 96 8Lab53 65 62Darker#621904Deep#a72a07Lighter#ee714e

Shades of red

Tints of red

Colors that go with red

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 75, 96, 8.

The same color needs a different cmyk build depending on the paper. Here is #eb3b0a on both.

Coated stockgloss or silk, C
0 75 96 8
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 73 92 14
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #eb3b0a straight into your stylesheet.

.background { background-color: #eb3b0a; }
.text { color: #eb3b0a; }
.border { border: 2px solid #eb3b0a; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #eb3b0a against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.07:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.16:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #eb3b0a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #eb3b0a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #eb3b0a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #eb3b0a come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.