Plum

#e99bc2

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum sits in the pink band, light and strong. Light pinks like this suit beauty, baby and lifestyle work. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #e99bc2, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e99bc2
RGB233, 155, 194
HSL330, 64%, 76%
HSV330, 33%, 91%
CMYK0%, 33%, 17%, 9%
Lab72.67, 34.62, -8.08
XYZ55.06, 44.66, 56.76
Decimal15309762
Web safe#ff99cc
Pantone515 C
Pantone515 CHex#e99bc2Rgb233 155 194Cmyk0 33 17 9Lab73 35 -8Darker#c92c7bDeep#dc609eLighter#f4d7e6

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 33, 17, 9.

The same color needs a different cmyk build depending on the paper. Here is #e99bc2 on both.

Coated stockgloss or silk, C
0 33 17 9
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 34 20 15
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #e99bc2 straight into your stylesheet.

.background { background-color: #e99bc2; }
.text { color: #e99bc2; }
.border { border: 2px solid #e99bc2; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #e99bc2 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.11:1
AA fail · AA large fail · AAA fail
Textblack text on this color
9.93:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #e99bc2 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #e99bc2 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #e99bc2 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e99bc2 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.