Chocolate

#e87828

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate is a mid orange with balanced warmth. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Chocolate color values

Every conversion for #e87828, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e87828
RGB232, 120, 40
HSL25, 81%, 53%
HSV25, 83%, 91%
CMYK0%, 48%, 83%, 9%
Lab62.29, 38.42, 59.67
XYZ40.38, 30.74, 5.81
Decimal15235112
Web safe#ff6633
Pantone158 C
Pantone158 CHex#e87828Rgb232 120 40Cmyk0 48 83 9Lab62 38 60Darker#75380cDeep#b55713Lighter#e8a26f

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 48, 83, 9.

The same color needs a different cmyk build depending on the paper. Here is #e87828 on both.

Coated stockgloss or silk, C
0 48 83 9
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 48 80 15
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #e87828 straight into your stylesheet.

.background { background-color: #e87828; }
.text { color: #e87828; }
.border { border: 2px solid #e87828; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #e87828 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.94:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.15:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #e87828 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #e87828 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #e87828 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e87828 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.