Indian red

#e74b61

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a strong red sitting at 352 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #e74b61, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e74b61

RGB231, 75, 97

HSL352, 76%, 60%

HSV352, 68%, 91%

CMYK0%, 68%, 58%, 9%

Lab54.95, 61.31, 22.01

XYZ37.63, 22.88, 13.74

Decimal15158113

Web safe#ff3366

Pantone191 C

Shades of indian red

#e4334c #dd1e39 #c51a32 #ad172c #941426 #7c1120 #640d1a #4c0a13 #33070d #1b0407

Tints of indian red

#e95b6f #eb6c7e #ee7c8c #f08d9b #f29da9 #f4aeb8 #f6bec6 #f9ced4 #fbdfe3 #fdeff1

Colors that go with indian red

Complementary#4be7d1 Analogous#e74baf Analogous#e7834b Triadic#61e74b Triadic#4b61e7 Split complementary#4be783 Split complementary#4bafe7

Indian red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 68, 58, 9.

The same color needs a different cmyk build depending on the paper. Here is #e74b61 on both.

Coated stockgloss or silk, C

0 68 58 9

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 67 57 15

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #e74b61 straight into your stylesheet.

.background { background-color: #e74b61; }
.text { color: #e74b61; }
.border { border: 2px solid #e74b61; }

How indian red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Indian red and accessibility

Contrast ratios for #e74b61 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e74b61 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #e74b61 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #e74b61 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e74b61 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.