Red

#e7482e

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #e7482e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e7482e
RGB231, 72, 46
HSL8, 79%, 54%
HSV8, 80%, 91%
CMYK0%, 69%, 80%, 9%
Lab53.84, 59.96, 49.21
XYZ35.77, 21.82, 4.91
Decimal15157294
Web safe#ff3333
Pantone179 C
Pantone179 CHex#e7482eRgb231 72 46Cmyk0 69 80 9Lab54 60 49Darker#781d0eDeep#b82c15Lighter#e88574

Shades of red

Tints of red

Colors that go with red

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 69, 80, 9.

The same color needs a different cmyk build depending on the paper. Here is #e7482e on both.

Coated stockgloss or silk, C
0 69 80 9
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 67 78 15
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #e7482e straight into your stylesheet.

.background { background-color: #e7482e; }
.text { color: #e7482e; }
.border { border: 2px solid #e7482e; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #e7482e against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.91:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.36:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #e7482e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e7482e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e7482e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e7482e is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.