Indian red

#e63c54

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a strong red sitting at 352 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #e63c54, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e63c54
RGB230, 60, 84
HSL352, 77%, 57%
HSV352, 74%, 90%
CMYK0%, 74%, 63%, 10%
Lab52.61, 65.51, 26.61
XYZ35.85, 20.69, 10.49
Decimal15088724
Web safe#ff3366
Pantone710 C
Pantone710 CHex#e63c54Rgb230 60 84Cmyk0 74 63 10Lab53 66 27Darker#821121Deep#c21931Lighter#e88190

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 74, 63, 10.

The same color needs a different cmyk build depending on the paper. Here is #e63c54 on both.

Coated stockgloss or silk, C
0 74 63 10
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 72 62 16
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #e63c54 straight into your stylesheet.

.background { background-color: #e63c54; }
.text { color: #e63c54; }
.border { border: 2px solid #e63c54; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #e63c54 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.09:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.14:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #e63c54 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #e63c54 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #e63c54 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e63c54 come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.