Crimson

#e61d31

Hex, rgb, cmyk and Pantone values for crimson, with shades, tints, matching colors and free print quality patterns.

Crimson is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Crimson color values

Every conversion for #e61d31, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e61d31
RGB230, 29, 49
HSL354, 80%, 51%
HSV354, 87%, 90%
CMYK0%, 87%, 79%, 10%
Lab49.4, 71.72, 43.14
XYZ33.63, 17.92, 4.59
Decimal15080753
Web safe#ff3333
Pantone185 C
Pantone185 CHex#e61d31Rgb230 29 49Cmyk0 87 79 10Lab49 72 43Darker#690c15Deep#a91322Lighter#e66471

Shades of crimson

Tints of crimson

Colors that go with crimson

Crimson in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 87, 79, 10.

The same color needs a different cmyk build depending on the paper. Here is #e61d31 on both.

Coated stockgloss or silk, C
0 87 79 10
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 84 77 16
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Crimson in css

Copy #e61d31 straight into your stylesheet.

.background { background-color: #e61d31; }
.text { color: #e61d31; }
.border { border: 2px solid #e61d31; }

How crimson looks on light and dark

Crimson and accessibility

Contrast ratios for #e61d31 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.58:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.58:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #e61d31 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Crimson on a business card, sticker and pattern

A quick look at how #e61d31 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around crimson? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn crimson into a seamless pattern

Four patterns built from #e61d31 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from crimson, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e61d31 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.