Red

#e60c21

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #e60c21, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e60c21

RGB230, 12, 33

HSL354, 90%, 47%

HSV354, 95%, 90%

CMYK0%, 95%, 86%, 10%

Lab48.51, 73.52, 50.7

XYZ33.04, 17.2, 3.02

Decimal15076385

Web safe#ff0033

Pantone185 C

Shades of red

#d20b1e #be0a1b #aa0918 #960815 #820713 #6d0610 #59050d #45040a #310307 #1d0204

Tints of red

#f3182d #f43043 #f54858 #f75f6e #f87784 #f98f99 #faa7af #fcbec4 #fdd6da #feeef0

Colors that go with red

Complementary#0ce6d1 Analogous#e60c8e Analogous#e6640c Triadic#21e60c Triadic#0c21e6 Split complementary#0ce664 Split complementary#0c8ee6

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 95, 86, 10.

The same color needs a different cmyk build depending on the paper. Here is #e60c21 on both.

Coated stockgloss or silk, C

0 95 86 10

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 91 83 16

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #e60c21 straight into your stylesheet.

.background { background-color: #e60c21; }
.text { color: #e60c21; }
.border { border: 2px solid #e60c21; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e60c21 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #e60c21 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e60c21 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e60c21 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e60c21 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.