Red

#e5431c

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #e5431c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e5431c

RGB229, 67, 28

HSL12, 79%, 50%

HSV12, 88%, 90%

CMYK0%, 71%, 88%, 10%

Lab52.68, 60.73, 56.15

XYZ34.53, 20.76, 3.29

Decimal15024924

Web safe#cc3333

Pantone179 C

Shades of red

#d23c18 #be3616 #aa3113 #952b11 #81250f #6d1f0c #58190a #441308 #300e05 #1b0803

Tints of red

#e75431 #ea6646 #ec775b #ef8970 #f19a85 #f3ac9b #f6bdb0 #f8cfc5 #fbe0da #fdf2ef

Colors that go with red

Complementary#1cbee5 Analogous#e51c59 Analogous#e5a81c Triadic#1ce543 Triadic#431ce5 Split complementary#1ce5a8 Split complementary#1c59e5

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 71, 88, 10.

The same color needs a different cmyk build depending on the paper. Here is #e5431c on both.

Coated stockgloss or silk, C

0 71 88 10

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 69 85 16

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #e5431c straight into your stylesheet.

.background { background-color: #e5431c; }
.text { color: #e5431c; }
.border { border: 2px solid #e5431c; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e5431c against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e5431c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e5431c sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e5431c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e5431c is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.