Red

#e53c04

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red sits in the orange range, mid and vivid. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Red color values

Every conversion for #e53c04, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e53c04

RGB229, 60, 4

HSL15, 97%, 46%

HSV15, 98%, 90%

CMYK0%, 74%, 98%, 10%

Lab51.72, 62.86, 62.57

XYZ33.95, 19.9, 2.17

Decimal15023108

Web safe#cc3300

Pantone173 C

Shades of red

#d13704 #bd3203 #a92c03 #952703 #822202 #6e1d02 #5a1802 #461201 #320d01 #1e0801

Tints of red

#fb4508 #fb5822 #fc6b3b #fc7e55 #fc926e #fda588 #fdb8a1 #fecbbb #fedfd4 #fff2ed

Colors that go with red

Complementary#04ade5 Analogous#e5043c Analogous#e5ad04 Triadic#04e53c Triadic#3c04e5 Split complementary#04e5ad Split complementary#043ce5

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 74, 98, 10.

The same color needs a different cmyk build depending on the paper. Here is #e53c04 on both.

Coated stockgloss or silk, C

0 74 98 10

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 72 94 16

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #e53c04 straight into your stylesheet.

.background { background-color: #e53c04; }
.text { color: #e53c04; }
.border { border: 2px solid #e53c04; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e53c04 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e53c04 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e53c04 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e53c04 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e53c04 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.