Red

#e50914

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #e50914, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e50914

RGB229, 9, 20

HSL357, 92%, 47%

HSV357, 96%, 90%

CMYK0%, 96%, 91%, 10%

Lab48.14, 73.31, 56.03

XYZ32.54, 16.9, 2.21

Decimal15010068

Web safe#cc0000

Pantone485 C

Shades of red

#d10812 #bd0711 #a9070f #95060d #81050b #6d040a #590408 #450306 #310204 #1d0103

Tints of red

#f6121d #f72a34 #f8434c #f95b63 #fa747a #fa8c92 #fba4a9 #fcbdc0 #fdd5d7 #feeeef

Colors that go with red

Complementary#09e5da Analogous#e50982 Analogous#e56c09 Triadic#14e509 Triadic#0914e5 Split complementary#09e56c Split complementary#0982e5

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 96, 91, 10.

The same color needs a different cmyk build depending on the paper. Here is #e50914 on both.

Coated stockgloss or silk, C

0 96 91 10

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 92 88 16

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #e50914 straight into your stylesheet.

.background { background-color: #e50914; }
.text { color: #e50914; }
.border { border: 2px solid #e50914; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e50914 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #e50914 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e50914 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e50914 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e50914 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.