Plum

#e4bdfd

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a light purple with a soft cast. Purples like this signal creativity and a premium feel. Yellow greens across the wheel wake it up and soft greys let it stay refined.

Plum color values

Every conversion for #e4bdfd, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e4bdfd
RGB228, 189, 253
HSL277, 94%, 87%
HSV277, 25%, 99%
CMYK10%, 25%, 0%, 1%
Lab81.83, 25.35, -26.34
XYZ67.92, 59.98, 100.93
Decimal14990845
Web safe#ccccff
Pantone264 C
Pantone264 CHex#e4bdfdRgb228 189 253Cmyk10 25 0 1Lab82 25 -26Darker#ab32f9Deep#c878fbLighter#f3e3fd

Shades of plum

Tints of plum

Colors that go with plum

Plum in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 10, 25, 0, 1.

The same color needs a different cmyk build depending on the paper. Here is #e4bdfd on both.

Coated stockgloss or silk, C
10 25 0 1
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
13 27 4 7
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #e4bdfd straight into your stylesheet.

.background { background-color: #e4bdfd; }
.text { color: #e4bdfd; }
.border { border: 2px solid #e4bdfd; }

How plum looks on light and dark

Plum and accessibility

Contrast ratios for #e4bdfd against black and white text, measured to the WCAG standard.

Textwhite text on this color
1.62:1
AA fail · AA large fail · AAA fail
Textblack text on this color
13.00:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #e4bdfd against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #e4bdfd sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #e4bdfd and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e4bdfd are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.