Red

#e4302c

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #e4302c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e4302c
RGB228, 48, 44
HSL1, 77%, 53%
HSV1, 81%, 89%
CMYK0%, 79%, 81%, 11%
Lab50.44, 66.83, 46.74
XYZ33.51, 18.79, 4.24
Decimal14954540
Web safe#cc3333
Pantone1788 C
Pantone1788 CHex#e4302cRgb228 48 44Cmyk0 79 81 11Lab50 67 47Darker#73110fDeep#b21a17Lighter#e67472

Shades of red

Tints of red

Colors that go with red

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 79, 81, 11.

The same color needs a different cmyk build depending on the paper. Here is #e4302c on both.

Coated stockgloss or silk, C
0 79 81 11
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 77 79 17
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #e4302c straight into your stylesheet.

.background { background-color: #e4302c; }
.text { color: #e4302c; }
.border { border: 2px solid #e4302c; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #e4302c against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.41:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.76:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #e4302c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e4302c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e4302c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #e4302c come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.