Red

#e2001a

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a deep red that reads serious. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #e2001a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e2001a
RGB226, 0, 26
HSL353, 100%, 44%
HSV353, 100%, 89%
CMYK0%, 100%, 88%, 11%
Lab47.29, 73.39, 52.66
XYZ31.55, 16.24, 2.45
Decimal14811162
Web safe#cc0033
Pantone1795 C
Pantone1795 CHex#e2001aRgb226 0 26Cmyk0 100 88 11Lab47 73 53Darker#53000aDeep#9b0012Lighter#f4354b

Shades of red

Tints of red

Colors that go with red

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 100, 88, 11.

The same color needs a different cmyk build depending on the paper. Here is #e2001a on both.

Coated stockgloss or silk, C
0 100 88 11
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 96 85 17
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #e2001a straight into your stylesheet.

.background { background-color: #e2001a; }
.text { color: #e2001a; }
.border { border: 2px solid #e2001a; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #e2001a against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.94:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.25:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #e2001a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e2001a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e2001a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #e2001a is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.