Red

#e03400

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, deep and vivid. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #e03400, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#e03400

RGB224, 52, 0

HSL14, 100%, 44%

HSV14, 100%, 88%

CMYK0%, 77%, 100%, 12%

Lab49.86, 63.83, 62.16

XYZ31.97, 18.3, 1.85

Decimal14693376

Web safe#cc3300

Pantone173 C

Shades of red

#cd3000 #b92b00 #a62700 #932200 #7f1e00 #6c1900 #591500 #451000 #320c00 #1f0700

Tints of red

#fb3a00 #ff4d17 #ff6131 #ff764c #ff8a67 #ff9f82 #ffb49d #ffc8b8 #ffddd2 #fff1ed

Colors that go with red

Complementary#00ace0 Analogous#e0003c Analogous#e0a400 Triadic#00e034 Triadic#3400e0 Split complementary#00e0a4 Split complementary#003ce0

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 77, 100, 12.

The same color needs a different cmyk build depending on the paper. Here is #e03400 on both.

Coated stockgloss or silk, C

0 77 100 12

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 75 96 18

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #e03400 straight into your stylesheet.

.background { background-color: #e03400; }
.text { color: #e03400; }
.border { border: 2px solid #e03400; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #e03400 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #e03400 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #e03400 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #e03400 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #e03400 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.