Red

#dd0015

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, deep and vivid. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #dd0015, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#dd0015

RGB221, 0, 21

HSL354, 100%, 43%

HSV354, 100%, 87%

CMYK0%, 100%, 90%, 13%

Lab46.21, 72.1, 53.56

XYZ29.95, 15.43, 2.11

Decimal14483477

Web safe#cc0000

Pantone1795 C

Shades of red

#ca0013 #b70011 #a40010 #91000e #7e000c #6b000a #580008 #450007 #320005 #1f0003

Tints of red

#f80018 #ff142b #ff2f43 #ff4a5c #ff6674 #ff818d #ff9ca5 #ffb7be #ffd2d6 #ffedef

Colors that go with red

Complementary#00ddc8 Analogous#dd0083 Analogous#dd5a00 Triadic#15dd00 Triadic#0015dd Split complementary#00dd5a Split complementary#0083dd

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 100, 90, 13.

The same color needs a different cmyk build depending on the paper. Here is #dd0015 on both.

Coated stockgloss or silk, C

0 100 90 13

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 96 87 19

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #dd0015 straight into your stylesheet.

.background { background-color: #dd0015; }
.text { color: #dd0015; }
.border { border: 2px solid #dd0015; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #dd0015 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #dd0015 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #dd0015 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #dd0015 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #dd0015 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.