Indian red

#dc443d

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

This is Indian red, a strong red sitting at 3 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #dc443d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#dc443d
RGB220, 68, 61
HSL3, 69%, 55%
HSV3, 72%, 86%
CMYK0%, 69%, 72%, 14%
Lab51.48, 58.5, 38.16
XYZ32.42, 19.69, 6.51
Decimal14435389
Web safe#cc3333
Pantone1788 C
Pantone1788 CHex#dc443dRgb220 68 61Cmyk0 69 72 14Lab51 58 38Darker#751915Deep#b22620Lighter#e1837f

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 69, 72, 14.

The same color needs a different cmyk build depending on the paper. Here is #dc443d on both.

Coated stockgloss or silk, C
0 69 72 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 67 70 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #dc443d straight into your stylesheet.

.background { background-color: #dc443d; }
.text { color: #dc443d; }
.border { border: 2px solid #dc443d; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #dc443d against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.25:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.94:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #dc443d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #dc443d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #dc443d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #dc443d come from standard color math, shown so you can check them. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.