Red

#dc4007

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red sits in the orange range, mid and vivid. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Red color values

Every conversion for #dc4007, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#dc4007
RGB220, 64, 7
HSL16, 94%, 45%
HSV16, 97%, 86%
CMYK0%, 71%, 97%, 14%
Lab50.57, 58.67, 60.34
XYZ31.39, 18.9, 2.19
Decimal14434311
Web safe#cc3300
Pantone173 C
Pantone173 CHex#dc4007Rgb220 64 7Cmyk0 71 97 14Lab51 59 60Darker#521803Deep#972c05Lighter#ef6c3c

Shades of red

Tints of red

Colors that go with red

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 71, 97, 14.

The same color needs a different cmyk build depending on the paper. Here is #dc4007 on both.

Coated stockgloss or silk, C
0 71 97 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 69 93 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #dc4007 straight into your stylesheet.

.background { background-color: #dc4007; }
.text { color: #dc4007; }
.border { border: 2px solid #dc4007; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #dc4007 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.39:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.78:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #dc4007 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #dc4007 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #dc4007 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #dc4007 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.