Red

#db4e2d

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a strong red sitting at 11 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #db4e2d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#db4e2d
RGB219, 78, 45
HSL11, 71%, 52%
HSV11, 79%, 86%
CMYK0%, 64%, 79%, 14%
Lab52.62, 53.55, 47.8
XYZ32.41, 20.7, 4.77
Decimal14372397
Web safe#cc6633
Pantone179 C
Pantone179 CHex#db4e2dRgb219 78 45Cmyk0 64 79 14Lab53 54 48Darker#672212Deep#a4361cLighter#df8570

Shades of red

Tints of red

Colors that go with red

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 64, 79, 14.

The same color needs a different cmyk build depending on the paper. Here is #db4e2d on both.

Coated stockgloss or silk, C
0 64 79 14
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 63 77 20
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #db4e2d straight into your stylesheet.

.background { background-color: #db4e2d; }
.text { color: #db4e2d; }
.border { border: 2px solid #db4e2d; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #db4e2d against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.09:1
AAfail · AA largepass · AAAfail
Textblack text on this color
5.14:1
AApass · AA largepass · AAAfail

Use black text on this color for readable body copy. To test #db4e2d against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #db4e2d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #db4e2d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #db4e2d are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.