Pale violet red

#da7481

Hex, rgb, cmyk and Pantone values for pale violet red, with shades, tints, matching colors and free print quality patterns.

Pale violet red lands in the red band, mid and strong. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Pale violet red color values

Every conversion for #da7481, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#da7481
RGB218, 116, 129
HSL352, 58%, 65%
HSV352, 47%, 85%
CMYK0%, 47%, 41%, 15%
Lab60.77, 41.05, 11.04
XYZ39.12, 28.98, 24.3
Decimal14316673
Web safe#cc6699
Pantone193 C
Pantone193 CHex#da7481Rgb218 116 129Cmyk0 47 41 15Lab61 41 11Darker#972836Deep#cb3c4eLighter#e6afb6

Shades of pale violet red

Tints of pale violet red

Colors that go with pale violet red

Pale violet red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 47, 41, 15.

The same color needs a different cmyk build depending on the paper. Here is #da7481 on both.

Coated stockgloss or silk, C
0 47 41 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 47 42 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Pale violet red in css

Copy #da7481 straight into your stylesheet.

.background { background-color: #da7481; }
.text { color: #da7481; }
.border { border: 2px solid #da7481; }

How pale violet red looks on light and dark

Pale violet red and accessibility

Contrast ratios for #da7481 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.09:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.80:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #da7481 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Pale violet red on a business card, sticker and pattern

A quick look at how #da7481 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around pale violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn pale violet red into a seamless pattern

Four patterns built from #da7481 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from pale violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #da7481 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.