Red

#d93b16

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red lands in the red band, mid and vivid. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d93b16, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d93b16

RGB217, 59, 22

HSL11, 82%, 47%

HSV11, 90%, 85%

CMYK0%, 73%, 90%, 15%

Lab49.42, 59.67, 55.03

XYZ30.32, 17.94, 2.62

Decimal14236438

Web safe#cc3300

Pantone173 C

Shades of red

#c63614 #b33112 #a02c10 #8d260e #7a210c #671c0a #551709 #421207 #2f0d05 #1c0803

Tints of red

#e84620 #eb5937 #ed6c4e #ef7f65 #f2927c #f4a593 #f6b8aa #f9cbc1 #fbded8 #fdf2ef

Colors that go with red

Complementary#16b4d9 Analogous#d91652 Analogous#d99c16 Triadic#16d93b Triadic#3b16d9 Split complementary#16d99c Split complementary#1653d9

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 73, 90, 15.

The same color needs a different cmyk build depending on the paper. Here is #d93b16 on both.

Coated stockgloss or silk, C

0 73 90 15

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 71 87 21

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d93b16 straight into your stylesheet.

.background { background-color: #d93b16; }
.text { color: #d93b16; }
.border { border: 2px solid #d93b16; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d93b16 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d93b16 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d93b16 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d93b16 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d93b16 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.