Pale violet red

#d87f90

Hex, rgb, cmyk and Pantone values for pale violet red, with shades, tints, matching colors and free print quality patterns.

Pale violet red is a mid red that reads balanced. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Pale violet red color values

Every conversion for #d87f90, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d87f90
RGB216, 127, 144
HSL349, 53%, 67%
HSV349, 41%, 85%
CMYK0%, 41%, 33%, 15%
Lab63.17, 36.36, 5.83
XYZ40.94, 31.79, 30.36
Decimal14188432
Web safe#cc6699
Pantone193 C
Pantone193 CHex#d87f90Rgb216 127 144Cmyk0 41 33 15Lab63 36 6Darker#992f43Deep#c74861Lighter#e6b8c1

Shades of pale violet red

Tints of pale violet red

Colors that go with pale violet red

Pale violet red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 41, 33, 15.

The same color needs a different cmyk build depending on the paper. Here is #d87f90 on both.

Coated stockgloss or silk, C
0 41 33 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 42 34 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Pale violet red in css

Copy #d87f90 straight into your stylesheet.

.background { background-color: #d87f90; }
.text { color: #d87f90; }
.border { border: 2px solid #d87f90; }

How pale violet red looks on light and dark

Pale violet red and accessibility

Contrast ratios for #d87f90 against black and white text, measured to the WCAG standard.

Textwhite text on this color
2.85:1
AA fail · AA large fail · AAA fail
Textblack text on this color
7.36:1
AA pass · AA large pass · AAA pass

Use black text on this color for readable body copy. To test #d87f90 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Pale violet red on a business card, sticker and pattern

A quick look at how #d87f90 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around pale violet red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn pale violet red into a seamless pattern

Four patterns built from #d87f90 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from pale violet red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d87f90 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.