Indian red

#d84640

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Indian red color values

Every conversion for #d84640, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d84640
RGB216, 70, 64
HSL2, 66%, 55%
HSV2, 70%, 85%
CMYK0%, 68%, 70%, 15%
Lab51.09, 56.58, 35.83
XYZ31.43, 19.35, 6.93
Decimal14173760
Web safe#cc3333
Pantone1788 C
Pantone1788 CHex#d84640Rgb216 70 64Cmyk0 68 70 15Lab51 57 36Darker#721b17Deep#ad2923Lighter#df8481

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 68, 70, 15.

The same color needs a different cmyk build depending on the paper. Here is #d84640 on both.

Coated stockgloss or silk, C
0 68 70 15
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 67 68 21
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #d84640 straight into your stylesheet.

.background { background-color: #d84640; }
.text { color: #d84640; }
.border { border: 2px solid #d84640; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #d84640 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.31:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.87:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #d84640 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #d84640 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #d84640 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d84640 is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.