Peru

#d77c28

Hex, rgb, cmyk and Pantone values for peru, with shades, tints, matching colors and free print quality patterns.

This is Peru, a strong orange at 29 degrees. A mid orange this warm suits food, sport and friendly brands. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Peru color values

Every conversion for #d77c28, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d77c28
RGB215, 124, 40
HSL29, 69%, 50%
HSV29, 81%, 84%
CMYK0%, 42%, 81%, 16%
Lab60.8, 29.45, 57.45
XYZ35.61, 29.02, 5.73
Decimal14122024
Web safe#cc6633
Pantone152 C
Pantone152 CHex#d77c28Rgb215 124 40Cmyk0 42 81 16Lab61 29 57Darker#5f3712Deep#9b591dLighter#dca16a

Shades of peru

Tints of peru

Colors that go with peru

Peru in print

It sits in a comfortable part of the gamut and reproduces reliably on press. The cmyk build is 0, 42, 81, 16.

The same color needs a different cmyk build depending on the paper. Here is #d77c28 on both.

Coated stockgloss or silk, C
0 42 81 16
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 43 79 22
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Peru in css

Copy #d77c28 straight into your stylesheet.

.background { background-color: #d77c28; }
.text { color: #d77c28; }
.border { border: 2px solid #d77c28; }

How peru looks on light and dark

Peru and accessibility

Contrast ratios for #d77c28 against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.09:1
AA fail · AA large pass · AAA fail
Textblack text on this color
6.80:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #d77c28 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Peru on a business card, sticker and pattern

A quick look at how #d77c28 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around peru? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn peru into a seamless pattern

Four patterns built from #d77c28 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from peru, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d77c28 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.