Red

#d74e2a

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d74e2a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d74e2a

RGB215, 78, 42

HSL12, 68%, 50%

HSV12, 80%, 84%

CMYK0%, 64%, 80%, 16%

Lab51.91, 52.08, 48.35

XYZ31.17, 20.06, 4.42

Decimal14110250

Web safe#cc6633

Pantone173 C

Shades of red

#c54625 #b24021 #9f391e #8c321a #792b17 #662413 #531e10 #40170c #2d1008 #1a0905

Tints of red

#db5e3e #de6f52 #e27f65 #e69079 #eaa08d #edb1a1 #f1c1b5 #f5d2c8 #f8e2dc #fcf3f0

Colors that go with red

Complementary#2ab3d7 Analogous#d72a5c Analogous#d7a52a Triadic#2ad74e Triadic#4e2ad7 Split complementary#2ad7a5 Split complementary#2a5cd7

Red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 64, 80, 16.

The same color needs a different cmyk build depending on the paper. Here is #d74e2a on both.

Coated stockgloss or silk, C

0 64 80 16

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 63 78 22

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d74e2a straight into your stylesheet.

.background { background-color: #d74e2a; }
.text { color: #d74e2a; }
.border { border: 2px solid #d74e2a; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d74e2a against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d74e2a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d74e2a sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d74e2a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d74e2a is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.