Red

#d7432e

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a strong red sitting at 7 degrees on the wheel. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d7432e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d7432e

RGB215, 67, 46

HSL7, 68%, 51%

HSV7, 79%, 84%

CMYK0%, 69%, 79%, 16%

Lab50.29, 56.69, 44.74

XYZ30.52, 18.66, 4.58

Decimal14107438

Web safe#cc3333

Pantone179 C

Shades of red

#c83a26 #b43523 #a12f1f #8e291b #7a2417 #671e14 #541810 #40130c #2d0d09 #1a0705

Tints of red

#db5441 #de6655 #e27768 #e6897c #ea9a8f #edaca2 #f1bdb6 #f5cfc9 #f8e0dd #fcf2f0

Colors that go with red

Complementary#2ec2d7 Analogous#d72e6e Analogous#d7982e Triadic#2ed743 Triadic#432ed7 Split complementary#2ed798 Split complementary#2e6dd7

Red in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 69, 79, 16.

The same color needs a different cmyk build depending on the paper. Here is #d7432e on both.

Coated stockgloss or silk, C

0 69 79 16

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 67 77 22

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d7432e straight into your stylesheet.

.background { background-color: #d7432e; }
.text { color: #d7432e; }
.border { border: 2px solid #d7432e; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d7432e against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d7432e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d7432e sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d7432e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d7432e is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.