Indian red

#d64e4e

Hex, rgb, cmyk and Pantone values for indian red, with shades, tints, matching colors and free print quality patterns.

Indian red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Indian red color values

Every conversion for #d64e4e, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d64e4e
RGB214, 78, 78
HSL0, 62%, 57%
HSV0, 64%, 84%
CMYK0%, 64%, 64%, 16%
Lab52.17, 53.39, 28.99
XYZ31.83, 20.29, 9.45
Decimal14044750
Web safe#cc6666
Pantone710 C
Pantone710 CHex#d64e4eRgb214 78 78Cmyk0 64 64 16Lab52 53 29Darker#791c1cDeep#b32929Lighter#df8d8d

Shades of indian red

Tints of indian red

Colors that go with indian red

Indian red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 64, 64, 16.

The same color needs a different cmyk build depending on the paper. Here is #d64e4e on both.

Coated stockgloss or silk, C
0 64 64 16
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 63 63 22
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Indian red in css

Copy #d64e4e straight into your stylesheet.

.background { background-color: #d64e4e; }
.text { color: #d64e4e; }
.border { border: 2px solid #d64e4e; }

How indian red looks on light and dark

Indian red and accessibility

Contrast ratios for #d64e4e against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.15:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.06:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #d64e4e against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Indian red on a business card, sticker and pattern

A quick look at how #d64e4e sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around indian red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn indian red into a seamless pattern

Four patterns built from #d64e4e and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from indian red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d64e4e come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.