Red

#d6410a

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red sits in the orange range, deep and vivid. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Red color values

Every conversion for #d6410a, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d6410a
RGB214, 65, 10
HSL16, 91%, 44%
HSV16, 95%, 84%
CMYK0%, 70%, 95%, 16%
Lab49.62, 56.38, 58.52
XYZ29.68, 18.1, 2.22
Decimal14041354
Web safe#cc3300
Pantone173 C
Pantone173 CHex#d6410aRgb214 65 10Cmyk0 70 95 16Lab50 56 59Darker#4e1804Deep#922c07Lighter#ec6b3c

Shades of red

Tints of red

Colors that go with red

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 70, 95, 16.

The same color needs a different cmyk build depending on the paper. Here is #d6410a on both.

Coated stockgloss or silk, C
0 70 95 16
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 68 91 22
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d6410a straight into your stylesheet.

.background { background-color: #d6410a; }
.text { color: #d6410a; }
.border { border: 2px solid #d6410a; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #d6410a against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.55:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.62:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #d6410a against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d6410a sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d6410a and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d6410a come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.