Red

#d54713

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red sits in the orange range, mid and vivid. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Red color values

Every conversion for #d54713, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d54713

RGB213, 71, 19

HSL16, 84%, 45%

HSV16, 91%, 84%

CMYK0%, 67%, 91%, 16%

Lab50.33, 53.8, 56.38

XYZ29.81, 18.7, 2.65

Decimal13977363

Web safe#cc3300

Pantone173 C

Shades of red

#c34111 #b03b10 #9e350e #8b2e0c #79280b #662209 #541c07 #411606 #2f1004 #1c0903

Tints of red

#ea5018 #ec6230 #ef7447 #f1865f #f39877 #f5aa8f #f7bca7 #f9cfbf #fbe1d7 #fef3ef

Colors that go with red

Complementary#13a1d5 Analogous#d51340 Analogous#d5a813 Triadic#13d547 Triadic#4713d5 Split complementary#13d5a8 Split complementary#1340d5

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 67, 91, 16.

The same color needs a different cmyk build depending on the paper. Here is #d54713 on both.

Coated stockgloss or silk, C

0 67 91 16

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 66 88 22

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d54713 straight into your stylesheet.

.background { background-color: #d54713; }
.text { color: #d54713; }
.border { border: 2px solid #d54713; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d54713 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d54713 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d54713 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d54713 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d54713 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.