Red

#d53b15

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d53b15, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d53b15

RGB213, 59, 21

HSL12, 82%, 46%

HSV12, 90%, 84%

CMYK0%, 72%, 90%, 16%

Lab48.67, 58.39, 54.52

XYZ29.14, 17.33, 2.52

Decimal13974293

Web safe#cc3300

Pantone173 C

Shades of red

#c23613 #b03111 #9d2c10 #8b260e #78210c #661c0a #531708 #411206 #2e0d05 #1c0803

Tints of red

#e9441b #eb5733 #ed6b4a #ef7e62 #f29179 #f4a491 #f6b8a8 #f9cbc0 #fbded7 #fdf2ef

Colors that go with red

Complementary#15afd5 Analogous#d5154f Analogous#d59b15 Triadic#15d53b Triadic#3b15d5 Split complementary#15d59b Split complementary#154fd5

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 72, 90, 16.

The same color needs a different cmyk build depending on the paper. Here is #d53b15 on both.

Coated stockgloss or silk, C

0 72 90 16

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 70 87 22

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d53b15 straight into your stylesheet.

.background { background-color: #d53b15; }
.text { color: #d53b15; }
.border { border: 2px solid #d53b15; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d53b15 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #d53b15 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d53b15 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d53b15 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d53b15 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.