Red

#d42813

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads confident. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #d42813, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d42813

RGB212, 40, 19

HSL7, 84%, 45%

HSV7, 91%, 83%

CMYK0%, 81%, 91%, 17%

Lab46.39, 63.86, 53.58

XYZ28.03, 15.56, 2.14

Decimal13903891

Web safe#cc3300

Pantone485 C

Shades of red

#c22511 #af2110 #9d1e0e #8a1a0c #78170b #661309 #531007 #410c06 #2e0904 #1c0503

Tints of red

#ea2e17 #ec432f #ee5947 #f16f5f #f38477 #f59a8f #f7afa7 #f9c5bf #fbdbd7 #fef0ef

Colors that go with red

Complementary#13bfd4 Analogous#d4135e Analogous#d48813 Triadic#13d428 Triadic#2813d4 Split complementary#13d489 Split complementary#135ed4

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 81, 91, 17.

The same color needs a different cmyk build depending on the paper. Here is #d42813 on both.

Coated stockgloss or silk, C

0 81 91 17

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 79 88 23

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d42813 straight into your stylesheet.

.background { background-color: #d42813; }
.text { color: #d42813; }
.border { border: 2px solid #d42813; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #d42813 against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #d42813 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d42813 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d42813 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d42813 are worked out. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.