Chocolate

#d37420

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and strong. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #d37420, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d37420

RGB211, 116, 32

HSL28, 74%, 48%

HSV28, 85%, 83%

CMYK0%, 45%, 85%, 17%

Lab58.46, 31.8, 58.16

XYZ33.37, 26.44, 4.71

Decimal13857824

Web safe#cc6633

Pantone717 C

Shades of chocolate

#c16a1d #ae601a #9c5618 #894b15 #774112 #64370f #522d0c #3f230a #2d1907 #1b0f04

Tints of chocolate

#df802d #e28d42 #e69b58 #e9a86e #ecb583 #f0c299 #f3cfaf #f6dcc4 #f9e9da #fdf6f0

Colors that go with chocolate

Complementary#207fd3 Analogous#d32026 Analogous#d3cd20 Triadic#20d374 Triadic#7420d3 Split complementary#20d3cd Split complementary#2026d3

Chocolate in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 45, 85, 17.

The same color needs a different cmyk build depending on the paper. Here is #d37420 on both.

Coated stockgloss or silk, C

0 45 85 17

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 45 82 23

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #d37420 straight into your stylesheet.

.background { background-color: #d37420; }
.text { color: #d37420; }
.border { border: 2px solid #d37420; }

How chocolate looks on light and dark

Sample text on black

Sample text on white

Text on this color

Chocolate and accessibility

Contrast ratios for #d37420 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d37420 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #d37420 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #d37420 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d37420 are worked out. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.