Red

#d23906

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red sits in the orange range, deep and vivid. Oranges like this feel warm and approachable in branding. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Red color values

Every conversion for #d23906, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d23906
RGB210, 57, 6
HSL15, 94%, 42%
HSV15, 97%, 82%
CMYK0%, 73%, 97%, 18%
Lab47.8, 57.97, 58.09
XYZ28.07, 16.64, 1.9
Decimal13777158
Web safe#cc3300
Pantone173 C
Pantone173 CHex#d23906Rgb210 57 6Cmyk0 73 97 18Lab48 58 58Darker#471302Deep#8d2604Lighter#ee6031

Shades of red

Tints of red

Colors that go with red

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 73, 97, 18.

The same color needs a different cmyk build depending on the paper. Here is #d23906 on both.

Coated stockgloss or silk, C
0 73 97 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 71 93 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d23906 straight into your stylesheet.

.background { background-color: #d23906; }
.text { color: #d23906; }
.border { border: 2px solid #d23906; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #d23906 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.85:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.33:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #d23906 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d23906 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d23906 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d23906 is computed, not guessed. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.