Plum

#d0a4c9

Hex, rgb, cmyk and Pantone values for plum, with shades, tints, matching colors and free print quality patterns.

Plum is a light pink, soft and easy to pair. Light pinks like this suit beauty, baby and lifestyle work. It works with sage and olive for balance, or with cream for a gentle palette.

Plum color values

Every conversion for #d0a4c9, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d0a4c9

RGB208, 164, 201

HSL310, 32%, 73%

HSV310, 21%, 82%

CMYK0%, 21%, 3%, 18%

Lab72.35, 22.36, -12.69

XYZ49.83, 44.18, 61.16

Decimal13673673

Web safe#cc99cc

Pantone257 C

Shades of plum

#c48dbc #b977ae #ad60a1 #9b508f #85457b #6e3966 #582d51 #41223c #2b1627 #140a13

Tints of plum

#d4acce #d8b4d2 #dcbcd7 #e0c4dc #e4cce1 #e9d4e5 #eddbea #f1e3ef #f5ebf3 #f9f3f8

Colors that go with plum

Complementary#a4d0ab Analogous#c1a4d0 Analogous#d0a4b3 Triadic#c9d0a4 Triadic#a4c9d0 Split complementary#b3d0a4 Split complementary#a4d0c1

Plum in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 21, 3, 18.

The same color needs a different cmyk build depending on the paper. Here is #d0a4c9 on both.

Coated stockgloss or silk, C

0 21 3 18

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 23 7 24

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Plum in css

Copy #d0a4c9 straight into your stylesheet.

.background { background-color: #d0a4c9; }
.text { color: #d0a4c9; }
.border { border: 2px solid #d0a4c9; }

How plum looks on light and dark

Sample text on black

Sample text on white

Text on this color

Plum and accessibility

Contrast ratios for #d0a4c9 against black and white text, measured to the WCAG standard.

Use black text on this color for readable body copy. To test #d0a4c9 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Plum on a business card, sticker and pattern

A quick look at how #d0a4c9 sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around plum? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn plum into a seamless pattern

Four patterns built from #d0a4c9 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from plum, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #d0a4c9 come from standard color math, shown so you can check them. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.