Chocolate

#d0643d

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and strong. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #d0643d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d0643d
RGB208, 100, 61
HSL16, 61%, 53%
HSV16, 71%, 82%
CMYK0%, 52%, 71%, 18%
Lab54.93, 39.96, 41.52
XYZ31.41, 22.86, 7.17
Decimal13657149
Web safe#cc6633
Pantone1665 C
Pantone1665 CHex#d0643dRgb208 100 61Cmyk0 52 71 18Lab55 40 42Darker#662d19Deep#9f4727Lighter#d9947c

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It converts to cmyk cleanly and holds its character from screen to paper. The cmyk build is 0, 52, 71, 18.

The same color needs a different cmyk build depending on the paper. Here is #d0643d on both.

Coated stockgloss or silk, C
0 52 71 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 52 69 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #d0643d straight into your stylesheet.

.background { background-color: #d0643d; }
.text { color: #d0643d; }
.border { border: 2px solid #d0643d; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #d0643d against black and white text, measured to the WCAG standard.

Textwhite text on this color
3.77:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.57:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #d0643d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #d0643d sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #d0643d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d0643d is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.