Chocolate

#d0591c

Hex, rgb, cmyk and Pantone values for chocolate, with shades, tints, matching colors and free print quality patterns.

Chocolate sits in the orange range, mid and strong. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Chocolate color values

Every conversion for #d0591c, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d0591c
RGB208, 89, 28
HSL20, 76%, 46%
HSV20, 87%, 82%
CMYK0%, 57%, 87%, 18%
Lab52.55, 44.17, 54.53
XYZ29.79, 20.64, 3.51
Decimal13654300
Web safe#cc6633
Pantone1665 C
Pantone1665 CHex#d0591cRgb208 89 28Cmyk0 57 87 18Lab53 44 55Darker#52230bDeep#913e14Lighter#df8354

Shades of chocolate

Tints of chocolate

Colors that go with chocolate

Chocolate in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 57, 87, 18.

The same color needs a different cmyk build depending on the paper. Here is #d0591c on both.

Coated stockgloss or silk, C
0 57 87 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 56 84 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Chocolate in css

Copy #d0591c straight into your stylesheet.

.background { background-color: #d0591c; }
.text { color: #d0591c; }
.border { border: 2px solid #d0591c; }

How chocolate looks on light and dark

Chocolate and accessibility

Contrast ratios for #d0591c against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.10:1
AA fail · AA large pass · AAA fail
Textblack text on this color
5.13:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #d0591c against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Chocolate on a business card, sticker and pattern

A quick look at how #d0591c sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around chocolate? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn chocolate into a seamless pattern

Four patterns built from #d0591c and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from chocolate, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #d0591c is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.