Red

#d03e00

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red sits in the orange range, deep and vivid. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Red color values

Every conversion for #d03e00, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#d03e00
RGB208, 62, 0
HSL18, 100%, 41%
HSV18, 100%, 82%
CMYK0%, 70%, 100%, 18%
Lab48.08, 55.45, 59.61
XYZ27.74, 16.86, 1.79
Decimal13647360
Web safe#cc3300
Pantone173 C
Pantone173 CHex#d03e00Rgb208 62 0Cmyk0 70 100 18Lab48 55 60Darker#411300Deep#892900Lighter#f36224

Shades of red

Tints of red

Colors that go with red

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 70, 100, 18.

The same color needs a different cmyk build depending on the paper. Here is #d03e00 on both.

Coated stockgloss or silk, C
0 70 100 18
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 68 96 24
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #d03e00 straight into your stylesheet.

.background { background-color: #d03e00; }
.text { color: #d03e00; }
.border { border: 2px solid #d03e00; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #d03e00 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.80:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.37:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #d03e00 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #d03e00 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #d03e00 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #d03e00 are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.