Red

#cd4e23

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red sits in the orange range, mid and strong. A mid orange this warm suits food, sport and friendly brands. It sits well next to deep blues for contrast, or soft tans for a grounded palette.

Red color values

Every conversion for #cd4e23, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#cd4e23
RGB205, 78, 35
HSL15, 71%, 47%
HSV15, 83%, 80%
CMYK0%, 62%, 83%, 20%
Lab50.16, 48.35, 49.37
XYZ28.2, 18.55, 3.68
Decimal13454883
Web safe#cc6633
Pantone173 C
Pantone173 CHex#cd4e23Rgb205 78 35Cmyk0 62 83 20Lab50 48 49Darker#53200eDeep#903719Lighter#db7c5c

Shades of red

Tints of red

Colors that go with red

Red in print

The cmyk build is well inside gamut, so what you see on screen is close to what prints. The cmyk build is 0, 62, 83, 20.

The same color needs a different cmyk build depending on the paper. Here is #cd4e23 on both.

Coated stockgloss or silk, C
0 62 83 20
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 61 80 26
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color converts to cmyk comfortably and should hold on press.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #cd4e23 straight into your stylesheet.

.background { background-color: #cd4e23; }
.text { color: #cd4e23; }
.border { border: 2px solid #cd4e23; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #cd4e23 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.46:1
AA fail · AA large pass · AAA fail
Textblack text on this color
4.71:1
AA pass · AA large pass · AAA fail

Use black text on this color for readable body copy. To test #cd4e23 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #cd4e23 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #cd4e23 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

The figures for #cd4e23 come from standard color math, shown so you can check them. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.