Red

#cd4815

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a deep orange with rich warmth. Oranges like this feel warm and approachable in branding. Teals and blues on the opposite side of the wheel give it contrast and warm browns keep it earthy.

Red color values

Every conversion for #cd4815, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#cd4815
RGB205, 72, 21
HSL17, 81%, 44%
HSV17, 90%, 80%
CMYK0%, 65%, 90%, 20%
Lab49.09, 50.65, 54.17
XYZ27.63, 17.67, 2.66
Decimal13453333
Web safe#cc3300
Pantone173 C
Pantone173 CHex#cd4815Rgb205 72 21Cmyk0 65 90 20Lab49 51 54Darker#4b1b08Deep#8c310eLighter#e37247

Shades of red

Tints of red

Colors that go with red

Red in print

A color this vivid sometimes sits just outside cmyk gamut, so expect a small dip in punch on paper. The cmyk build is 0, 65, 90, 20.

The same color needs a different cmyk build depending on the paper. Here is #cd4815 on both.

Coated stockgloss or silk, C
0 65 90 20
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 64 87 26
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #cd4815 straight into your stylesheet.

.background { background-color: #cd4815; }
.text { color: #cd4815; }
.border { border: 2px solid #cd4815; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #cd4815 against black and white text, measured to the WCAG standard.

Textwhite text on this color
4.63:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.53:1
AA pass · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #cd4815 against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #cd4815 sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #cd4815 and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #cd4815 is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.