Red

#cd471d

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

Red is a mid red that reads grounded. A mid red this confident is a natural for retail signage and calls to action. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #cd471d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#cd471d

RGB205, 71, 29

HSL14, 75%, 46%

HSV14, 86%, 80%

CMYK0%, 65%, 86%, 20%

Lab48.98, 51.24, 50.98

XYZ27.65, 17.57, 3.1

Decimal13453085

Web safe#cc3333

Pantone173 C

Shades of red

#bb411a #a93b18 #983415 #862e13 #742810 #62220e #501c0b #3e1609 #2d0f06 #1b0904

Tints of red

#e05124 #e3633a #e67551 #ea8768 #ed997e #f0ab95 #f3bdac #f6cfc2 #fae1d9 #fdf3ef

Colors that go with red

Complementary#1da3cd Analogous#cd1d4b Analogous#cd9f1d Triadic#1dcd47 Triadic#471dcd Split complementary#1dcd9f Split complementary#1d4bcd

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 65, 86, 20.

The same color needs a different cmyk build depending on the paper. Here is #cd471d on both.

Coated stockgloss or silk, C

0 65 86 20

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 64 83 26

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or readrgb vs cmyk for print andwhat the k in cmyk means.

Red in css

Copy #cd471d straight into your stylesheet.

.background { background-color: #cd471d; }
.text { color: #cd471d; }
.border { border: 2px solid #cd471d; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #cd471d against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #cd471d against any other color, not just black and white, run the pair through ourcontrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #cd471d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with thecolor palette generator, or check a design for print with thergb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #cd471d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Here is how the numbers for #cd471d are worked out. We convert from sRGB to each space with the standard formulas, so the codes match what design tools show. The coated and uncoated cmyk builds differ because uncoated stock absorbs more ink and gains dot, so the same color needs a heavier, slightly duller build on press. For Pantone we return the nearest reference by perceptual distance, which gets you close but is not a substitute for a physical swatch book.