Red

#cd370d

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a vivid red sitting at 13 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. It pairs naturally with muted greens across the wheel and with off white for breathing room.

Red color values

Every conversion for #cd370d, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#cd370d

RGB205, 55, 13

HSL13, 88%, 43%

HSV13, 94%, 80%

CMYK0%, 73%, 94%, 20%

Lab46.63, 57.15, 55.07

XYZ26.62, 15.74, 2.02

Decimal13448973

Web safe#cc3300

Pantone173 C

Shades of red

#bb320c #aa2e0b #98290a #872409 #751f07 #631b06 #521605 #401104 #2e0c03 #1d0802

Tints of red

#e73e0f #f14e20 #f2623a #f47754 #f68b6d #f7a087 #f9b4a1 #fbc9bb #fcddd4 #fef2ee

Colors that go with red

Complementary#0da3cd Analogous#cd0d43 Analogous#cd970d Triadic#0dcd37 Triadic#370dcd Split complementary#0dcd97 Split complementary#0d43cd

Red in print

It is saturated enough that the cmyk build can shift slightly from screen to press, so proof it. The cmyk build is 0, 73, 94, 20.

The same color needs a different cmyk build depending on the paper. Here is #cd370d on both.

Coated stockgloss or silk, C

0 73 94 20

Ink sits on the surface, so colors stay bright and close to screen.

Uncoated stocknatural or matte, U

4 71 90 26

The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #cd370d straight into your stylesheet.

.background { background-color: #cd370d; }
.text { color: #cd370d; }
.border { border: 2px solid #cd370d; }

How red looks on light and dark

Sample text on black

Sample text on white

Text on this color

Red and accessibility

Contrast ratios for #cd370d against black and white text, measured to the WCAG standard.

Use white text on this color for readable body copy. To test #cd370d against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #cd370d sits on real print products. Start any of these in the maker.

Business card

Sticker

Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #cd370d and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Arches Signature stripes Gem Shingles

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #cd370d is computed, not guessed. The rgb, hsl, hsv, cie-lab and xyz values follow the standard conversions from the sRGB color space. Two cmyk builds are shown because coated and uncoated papers behave differently, uncoated soaks up ink and needs more of it to hit the same target. The Pantone value is the closest reference by perceptual color distance and should be treated as a starting point, not a guaranteed match.