Red

#cd310f

Hex, rgb, cmyk and Pantone values for red, with shades, tints, matching colors and free print quality patterns.

This is Red, a vivid red sitting at 11 degrees on the wheel. Deep reds like this carry heritage and premium packaging well. Cool greens and deep navies calm it down, while warm creams let it stay the loudest thing on the page.

Red color values

Every conversion for #cd310f, ready to copy. Hex, rgb, hsl, hsv, cmyk, cie-lab, xyz, decimal, web safe and the nearest Pantone.

Hex#cd310f
RGB205, 49, 15
HSL11, 86%, 43%
HSV11, 93%, 80%
CMYK0%, 76%, 93%, 20%
Lab45.92, 59.17, 54.0
XYZ26.36, 15.21, 2.0
Decimal13447439
Web safe#cc3300
Pantone485 C
Pantone485 CHex#cd310fRgb205 49 15Cmyk0 76 93 20Lab46 59 54Darker#481105Deep#8a210aLighter#e75b3d

Shades of red

Tints of red

Colors that go with red

Red in print

The saturation is high, which is where rgb and cmyk drift apart, so a printed proof is worth it. The cmyk build is 0, 76, 93, 20.

The same color needs a different cmyk build depending on the paper. Here is #cd310f on both.

Coated stockgloss or silk, C
0 76 93 20
Ink sits on the surface, so colors stay bright and close to screen.
Uncoated stocknatural or matte, U
4 74 90 26
The stock absorbs ink and gains dot, so it needs a heavier build and reads a touch softer.

This color is saturated enough to sit near the edge of cmyk gamut, so expect a small drop in punch on paper and proof it before a long run.

See how it converts in the rgb to cmyk converter, or read rgb vs cmyk for print and what the k in cmyk means.

Red in css

Copy #cd310f straight into your stylesheet.

.background { background-color: #cd310f; }
.text { color: #cd310f; }
.border { border: 2px solid #cd310f; }

How red looks on light and dark

Red and accessibility

Contrast ratios for #cd310f against black and white text, measured to the WCAG standard.

Textwhite text on this color
5.20:1
AA pass · AA large pass · AAA fail
Textblack text on this color
4.04:1
AA fail · AA large pass · AAA fail

Use white text on this color for readable body copy. To test #cd310f against any other color, not just black and white, run the pair through our contrast checker for a live WCAG reading.

Red on a business card, sticker and pattern

A quick look at how #cd310f sits on real print products. Start any of these in the maker.

Your nameFounderhello@brand.comBusiness card
Sticker
Repeat pattern

Building a full palette around red? Pull matching colors from any photo with the color palette generator, or check a design for print with the rgb to cmyk converter.

Turn red into a seamless pattern

Four patterns built from #cd310f and its shades, free at print quality. Click any one to keep editing in the pattern maker.

Make posters, wallpaper and packaging art from red, free and print ready.

Open in pattern maker

How we calculate these values

Every value on this page for #cd310f is computed, not guessed. Rgb, hsl, hsv, lab and xyz are derived through the usual sRGB conversion formulas. The uncoated cmyk build carries more ink than the coated one, which is what a printer would compensate for when the same color runs on a rougher stock. The Pantone figure is the nearest match in our reference set by perceptual distance and it is an approximation, not an exact spot color.